Media Kit
Brand Guidelines
Please follow the guidelines below when incorporating our logo, colours, or other brand-related elements.
For commercial use (television, print, merchandise, trade show, sponsorships) please contact us via marketing@knownhq.com. Include a visual mock-up of the intended use so we’re able to do a speedy review.
Logo
Only use the logo as described in throughout these guidelines. Files are available in .png and .svg.
Logo on white
Logo Colours: #278DFF, #5FB7F9 and #050C38
Logo on dark blue
Logo Colours: #278DFF, #5FB7F9 and #FFFFFF
Logo on black
Logo Colours: #FFFFFF and 000000
Greyscale Logo
Colours: #4E4E4E, #B0B0B0 and #303030
Icon
Where the area of placement is too small to use our full logo (without compromising readability or quality) there is an option to use our icon. We use this on social media. If the background uses blues or greens a white logo is used instead.
Icon on white
Icon on black
Clear space
The logo must always be surrounded by open space, free from any other element. The minimum spacing is equivalent to the height of lowercase “k” in known on all four sides.
When using our logo please don’t …
Colour Palette
Our colours are calm yet bold to distinguish visual hierarchy. Primary hues include bright shades of blue and teal, with complimentary pastel highlights.
Typography
Poppins is our primary font. It is suitable for all communications, including print and digital applications. It is also available as a web safe font and is embedded into our website design.
This is a hero header
This is a section header
This is a section paragraph header
Our large body of text looks like this. Known specialises in helping businesses have meaningful conversations at scale.
Our regular body of text looks like this. Known specialises in helping businesses have meaningful conversations at scale.