Media Kit

Brand Guidelines

Please follow the guidelines below when incorporating our logo, colours, or other brand-related elements.

For commercial use (television, print, merchandise, trade show, sponsorships) please contact us via marketing@knownhq.com. Include a visual mock-up of the intended use so we’re able to do a speedy review.

Only use the logo as described in throughout these guidelines. Files are available in .png and .svg.

Logo on white

Logo on white
Logo Colours: #278DFF, #5FB7F9 and #050C38

Logo on dark blue

Logo on dark blue
Logo Colours: #278DFF, #5FB7F9 and #FFFFFF

Logo on black

Logo on black
Logo Colours: #FFFFFF and 000000

Greyscale Logo

Greyscale Logo
Colours: #4E4E4E, #B0B0B0 and #303030


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Icon

Where the area of placement is too small to use our full logo (without compromising readability or quality) there is an option to use our icon. We use this on social media. If the background uses blues or greens a white logo is used instead.

Icon on white

Icon on white

Icon on black

Icon on black

Clear space

The logo must always be surrounded by open space, free from any other element. The minimum spacing is equivalent to the height of lowercase “k” in known on all four sides.

When using our logo please don’t …

Frame the logo within any graphic shape
Place the logo over a similar colour background. There should always be high contrast between the logo and background.
Distort the logo or place at any other angle other than horizontal. Our logo is only available in horizontal format.

Colour Palette

Our colours are calm yet bold to distinguish visual hierarchy. Primary hues include bright shades of blue and teal, with complimentary pastel highlights.

#278DFF
#5FB7F9
#151D50
#5FB7F9
#278DFF
#FF9CBB
#5DAAFF
#050C38

Typography

Poppins is our primary font. It is suitable for all communications, including print and digital applications. It is also available as a web safe font and is embedded into our website design.

This is a hero header

Poppins | Semibold | Size 70

This is a section header

Poppins | Semibold | Size 60

This is a section paragraph header

Poppins | Semibold | Size 35

Our large body of text looks like this. Known specialises in helping businesses have meaningful conversations at scale.

Poppins | Regular | Size 22

Our regular body of text looks like this. Known specialises in helping businesses have meaningful conversations at scale.

Poppins | Regular | Size 18